This is a sample of how I was able to take my sororities outdated social media practices and slowly tie it into our complete rebrand. Through making an entire rebrand document that the chapter could follow to ensure that we were reflecting who we were as a chapter on social media. Even after my time as Chapter President and overseeing the change in our brand on campus, they still refer to my rebrand document and are following the steps on it to create a better presence. They are doing this through finally transitioning to the newest aesthetic that is aligned with trends, while also doing partnerships with brands to raise our awareness. To see the chapters current socials, refer to @sigmakappababson on Instagram.